mynameisbob84 said:
The larger problem with all of that is that the gaming industry promotes a culture wherein women are marginalised and used primarily for their sex appeal (not unlike large portions of the film industry). There's no real end to that in sight. Not unless publishers and game developers are willing to sacrifice profits.
Certainly that's the by-line, but I can't understand how opening up the opportunity to appeal to a much larger segment of the general population could possibly be seen as a sacrifice in profits. As
this tweet by Ian Schreiber quoted in the Huffington Post article I'd linked put it: "Someone explain to me why 50% of world population is a "niche" market, while 18-25 year old males (~5% population) are "core"? To me, it's laziness on the part of an industry that doesn't wish to traverse into a new content frontier, and complacency on the part of an audience that's already getting what they want.
The sad part is that, should this not change, and games continue to be treated as a market that's only viable when sold to young men, then stagnation will inevitably begin to take place. You can see that in any form of media, where the money hems in creativity and keeps it in a conservative stasis. Innovation doesn't come about from playing the odds. Laziness and complacency doesn't make good work, especially when it's derived from some silly notion that only teenage boys are willing to buy stuff like games.
I can't help but draw a comparison between the current attitudes of the gaming industry and the prevailing attitudes of the American comic book industry. For decades, the Big Two of American comics had been banking on the "boys' club" philosophy, and they felt safe in that. Then, the internet happened, and suddenly, comics that weren't available through Diamond Distribution could be found. And what happened? Manga exploded. Graphic novels exploded. Both were fueled by an opening of the market due to a wider array of narrative, which appealed to a greater breadth people. Oddly, when comics weren't just made to appeal to the power fantasies of horny teenaged boys, girls and women began to read comics. Go figure! And what has happened to Marvel and DC? Continual decline in market share and profits, because they failed -- and still fail -- to understand the trend, to understand that it's alright to expand your base and innovate. Once they're done serving their current role as an IP farm for Hollywood, things aren't going to be looking so hot for superhero comics, since (surprise!) there isn't much crossover from movie audiences to comic books. So, the question is, do we really want to look forward to nothing but shooters from the big industry players who are unwilling to change for the sake of their own future, in the same way that comics from the big industry players are nothing but superheroes because they were unwilling to change? That doesn't sound particularly appealing to me.