Nordling said:
Yeah, it was Shepherd Smith. Thanks.
My problem with your statement on popularity = quality is... it's backwards. Certainly many things that are high quality are also popular... But the quality is in no way a result of the popularity. In the case of Fox News, e.g., it's a case of HIGH QUALITY MARKETING, not high quality news.
I was a question, not a statement hence the question mark at the end. And not even a rhetorical question. Now I am not a fan of Fox News and I've said watch it less than PBS, probably a bit less than CNN, and more than MSNBC. I think the Fox news, not opinion, programs are much less biased than MSNBC, but slightly more biased than CNN.
I don't think the reason Fox is more popular than MSNBC or CNN has very little to do high quality marketing either. What the heck is Fox news marketing program anyhow? I think Fox puts out very watchable news program, and controversial opinion show that are more engaging than the other networks. There was book, it might have been the
Fox Effect, that discussed all the smart things that Fox News does. For example compared the old fashion sets at MSNBC, Fox's have brighter colors and look more modern with a cleaner design. CNN set have go over board and with all crawlers, blinking lights, and weird iPad like effects, look like something of Mission Control, and I am a gadget guy. Same thing with graphics, CNN graphics are often convoluted and look like something I see on CNBC. Fox's graphics are simpler and easier to understand. Finally, lets talk about the on air talent. CNN has a few hotties, and Anderson Cooper, but plenty of not so special looking folks. MSNBC, has fat slovenly guys like Chris Matthews and Ed Shultz. In contrast, Fox has good looking guys like Shepard Smith, the masculine Bill O'Reilly and the Fox girls. Virtually every woman on Fox would do well as a MFC model. Fox glams the girls up puts them in sexy dress and make sure we can look at their legs. There are some real babes on the network, and they aren't dumb blondes, most of the Foxes on Fox have masters degrees,with quite a few PHd, Law degrees,and Md or two also.Gretchen Carlson for example is a former Miss America and is Stanford grad. In contrast, except for Oxford grad Rachel Maddow, plenty of the folks on MSNBC, went to a podunk school, and spent much of their career as a sportscaster.
Now you may say what the hell does hotness of the talent, and the look of the sets have to do with a quality of the news? Perhaps not much but from a style and presentation perspective Fox puts out a very high quality product which explains much of its popularity. It is really no different than the camgirl, who sits in her room with a crappy webcam, bad lighting, and texts her friends on her iPhone, she maybe gorgeous with a great personality, and super smart but nobody is going to watch her show if the presentation isn't any good. So how do you measure quality of a news network?