@BiancaBaker Is absolutely, unequivocally correct about this. Yes, there IS a market for guys, and we can do
incredibly well given we play our cards right. The first thing you need to determine when doing couples' camming is "What type of narrative are you trying to get across?" Are you dominant with your partner? If so, play that up - show them the inner dynamics of your power exchange and the mediums/methods you use to enforce it. Or maybe it's just a vanilla scene - then, consider what YOU would want to see were you to simply watch a couple play together.
Thinking outside the box IS key here. "Every" guy on-cam has a big dick and muscles or looks nice, whatever. The personality you exude, the narratives you create - these are the things that will put you in that top 1%.
Regardless of your niche, the male's presence does to a large degree serve as a "proxy" for a lot of viewers, especially in vanilla content. Thus, you need to convey a sense of accessibility and versatility. Don't be afraid to put your personality out there and exude a very particular, unique style in what you do...sometimes, the easiest way to do this is to simply interact with your partner as though nobody is watching (that is, do what you guys normally do). I say this because couples' interactions are very intimate, personal, and they always have a narrative element that has been built by years of communication, multiple play sessions, etc. That should and will come out when you cam. And it tends to captivate audiences.
For example, I run a femdom clip store with my wife. It's steadily doing VERY well in the femdom market because it's raw, authentic, real female domination. We have our own style and intimate interactions that result from years of playing together and growing close as a couple. Our fans love to see that.
Bianca is correct in that we fellas need to be wildly open-minded. You can have TONS of fun running a clipstore or going over to NiteFlirt. The male presence is small in both of these mediums and it's therefore pretty easy to wind up in the top ten if you know what you're doing. Bianca's partner, Seth, has been doing this for YEARS and he's done his due diligence in both incorporating his own unique interests into his content as well as researching/learning about new fetishes. I do the same - I have found most success by "branding" myself and creating an interminable type of character; I can delve into ANY fetish because the underlying constant in what I do is power exchange and erotic humiliation. It's all about being organized.
As for NF - you've got thousands of guys using fake photos who have NO idea what they are doing. It's funny because I look at the top male "goodies" every week and it's "Seth, Tex, Seth, Tex, maybe some random guy, Seth, Tex". Merely having a web-presence, well-developed concepts, and having built a reputation as performers has put us at the top.
So in summation - at least insofar as camming is concerned - have fun, dude. Do you have a fetish/act that you've always wanted to try? Do a show where you tell your viewers, "Hey, I've been wanting to try this for a long time, so we're going to do that on-cam today." Have fun with your wife - a lot of viewers watch couples for two reasons: 1) the vicarious experience of pretending to be you
and 2) the voyeurism of seeing a REAL couple simply do what they do behind closed doors. #2 seems to be most prevalent; people are tired of fake, over-produced, cartoonish porn and find the visceral intimacy of a REAL couple doing as they do very refreshing. Besides, if they want major studio porn, they can get that for free. The mere question of WHY pay for something on a cam-site versus get free porn is illuminating and tells you a lot about your target audience.
As a male, fortify your "brand", expand yourself. Come up with a strategy of sites you want to tackle e.g. c4s, niteflirt, etc and go through them one-by-one. Have a Twitter account for what you do, a place for your fans to commune and find updates on your content and cross-promotion. Develop your brand, aggregate your fans and let them know about all the cool projects and content you've got going on. You don't have to rush into this, but having a plan laid out will help you immensely.
Just a few pointers off the top of my head. There's so much insight that other models here on ACF can offer.