If I was paying $60 for a game, it would have to be something I could log hundreds of hours on. I prefer open world, wander off track, and the ability to make choices that effect gameplay. (Also, I'm shallow and have way too much fun with character customization and the ability to build backstory etc. If I hear a game is good in that regard, I'm pretty hooked already.)
I find I'm way more willing to pay full price for games if they're from independent creators, or kickstarts, or really anything that isn't big-name. Even if it isn't $60, I'm way less hesitant hitting 'add to cart' for these.
All this is making me think of all the games I need to play/buy, but then I remember I play on a potato that just barely scrapes the minimum requirements for DA:I on Awful Mode.