I'm curious, what exactly do you think members should get? To my knowledge, no other sites offer any sort of special rewards at all to members who spend a certain amount of money. All I can think of is different colors on Chaturbate and a higher MV Member rank on ManyVids. In fact, MFC offers more than those other sites since you have access to different lounges (not like that really means much of anything). Idk, I just can't get behind this line of thinking. For example, I've spent a butt ton of money on video games over the years. I don't expect Sony to give me anything special for the money I spent on games, because just being able to enjoy the games is incentive enough for me to be happy with my purchase.
Honestly, as I mentioned before, I don't expect much. Solid website that doesn't lag, is secure, has a good customer support team. MFC got way behind the ball on staying up to date, and had security issues when I first joined. I did acknowledge that they have been implementing new features and some improvements, so it isn't all bad. I do know it takes time to do these things. But, at the same time, there's been issues with MFC having lag issues in the 4+ years I've been a member. I'm in IT, so I know you can't guarantee 100% uptime. But, other companies with a much larger environment can do better uptime and service than MFC with a fraction of the revenue.
My comment on rewards programs is a little tongue in cheek. Yes, the models will do various promotions, so it potentially comes out of their bottom line. But, at the same time, aside from bundle pricing, MFC really doesn't do anything. In a way, I do agree that I enjoy my time with the models, and it's incentive enough to tip. But, based off of this which is in every member's account:
You have accumulated a total of XXX,XXX Rewards Points. Customers with high reward points may receive priority support, access to special features throughout the site, and a big thank you from all of the models and staff at MyFreeCams!
They don't spell it out explicitly. But, it is implied that the more you spend, you get some rewards such as special features and priority support. The lounges are pretty worthless, and filled with spiteful members. The ability to change fonts and name is something that many other platforms grant you already so I don't see a benefit there. The couple of times I've had to reach out to support, all but one were ignored and the one time they responded it was more or less a "Tough shit" response to an inquiry.
Using your Sony example, I do agree that enjoying a game is a great incentive. Though, if it was a really bad game, would you feel it was a good value? Or, if the PS4 or XBox had continual problems (such as the ring of death on XBox) you'd demand they pushed out a firmware update or offered a fix to address the problem. Sony does provide incentives to members in way of free games, some special features, events, etc. Other companies do this as well. Various companies offer usable rewards points programs where you can use those points towards free items, discounts, etc. Given it's extremely common for companies to have rewards programs, it is not unreasonable to think that MFC would offer something since it's implied as I pointed out above. If MFC, or any other company, has no inclination to offer or honor rewards programs, then it should not be stated that such exists in the first place. Hell, casinos offer incentives to get people to spend more to get better rewards such as room or experience upgrades at hotels, shows, packages etc.
What I'm really getting at is that in an environment such as camsites, it's a mutual relationship. All three need the others to survive. At any point, when one feels underappreciated, taken advantage of, or mistreated in any way then they will most likely leave. Sure, one person doesn't mean it's going to kill it off because when it comes to models or members, there's going to be others to replace those that leave. But, if enough people to start raising concerns, and some level of damage control isn't done to correct issues, then it sets things in motion and may cause irreparable harm. Maybe not enough to kill it. But, enough to cause significant revenue loss. And, as always, if a member doesn't feel like the value isn't there anymore for the money spent, they're free to go elsewhere or stop visiting camsites entirely.
While it's true that models are 1099 self-employed contractors, I doubt that a court would uphold a camsite's ability to withhold pay from the model for money earned. I spent years working as a 1099, and the only way payment could've been withheld from me is if I did something negligent or caused monetary loss (I also had to carry insurance for said reason). I know a few subcontractors who took contract houses to court over withheld pay and won. Does that mean a camsite can't win? No, as I am sure there are specific reasons where they could win. But, I also don't agree that it's right/legal for the camsite to hold onto the funds if it doesn't go back to the members.
IMO, social media should be a last resort for airing grievances with a business partner. In Kicka's defense, it sounds like she tried to reach out to support via email, etc for a number of reasons which were not answered or addressed. At least this is my limited understanding of what I've read. If that's true, then what course does someone have other than make it a bit more public for awareness? If this have to be the route to go, then it should be as respectful as possible. Again, this is just based off the very limited understanding I have on this, so I'm hesitant to comment more beyond this.