Re: New study finds practically half of all gamers are women
LilLitaRose said:
Back in the day when I was a teen, I used to think "casuals" were what was killing gaming. But then I realized when I worked retail, that they are saving gaming.
Casuals are the reason that there are so many innovative changes to gaming. Not just on main consoles, but handheld ones. In fact, I love that more people are finding a fun game to play. I think it's great to have something that relaxes you and that is (reasonably) less dangerous than another vice such as drinking or smoking. (I don't say gambling because I do know of people whom have addictions to Farmville and etc and will spend rent money on Facebook cards).
Without the casual market, as it were, gaming would not be as big as it is. The hardcore market cannot sustain the current gaming industry on its own, no matter how much many of them think they can. The non-hardcore market is necessary to keep the games coming, because they are the bulk of the sales.
Though, publishers and console makers have done some things that anger the core and hardcore markets over the past few years.
Microsoft's emphasis on TV/media/sports over gaming when they announced the Xbox One is a great example. Sure, the media features in the 360 spurred a lot of sales
later in the console's life, so they would want to mention how the One has those features, and more... But the problem is that that market isn't the market that will be the early adopters. Anyone with a PS3 or Wii or 360 who uses them for things like NetFlix isn't going to rush out and spend $400-$500 on a new console to do the same thing. They already have a console that can do it. The fantasy football/baseball/basketball people aren't going to run out to get a console just because it can do fantasy league stuff. Those markets are later adopters. At least 3 years into the life cycle of the console before they really will consider buying a new machine. The result? The core and hardcore markets lambasted Microsoft up to this very day and the One is lagging behind the PS4, because Sony went out of their way to market it as a gaming console first, not an all around entertainment device.
Ironically, this is the exact opposite of what Sony and Microsoft did at the beginning of the 360/PS3 generation. Sony was all media media media and a high price tag and Microsoft was all games games games and media later. It took Sony years to catch up, and, truthfully, it wasn't until the PS3 was no longer $600 and the PS3 Slim was at $300 that sales even began catching up. I worked for a game review site at the time and I didn't even
consider buying a PS3 until the price of the Slim was $300-- so that says something right there. I am a core gamer and at the time a hardcore gamer, and I wouldn't spend $600 on the PS3. That Microsoft took the same route Sony did last gen when announcing the Xbox One shows a complete disconnect of the executives at Microsoft about what makes a console sell, especially early on.
Core and hardcore gamers are the early adopters. Everyone else comes later.
Publishers have also done things to 'try to appeal to a more mainstream audience' with game franchises that were doing fine in their own way. Much of this has to do with tacking on unnecessary multiplayer because of how big CoD is (and CoD is not big because of just hardcore or even core gamers, tons of more casual players buy it every year). SquareEnix's decision to have multiplayer in Tomb Raider is a prime example of this. Tomb Raider fans didn't want multiplayer deathmatch. And the game suffered because of it. While, overall, still a very good game, the additional multiplayer was unpopular, unneeded and generally shunned by everyone with the game. The thought that a bunch of the DLC for it would end up being new multiplayer maps and such made people not buy most of the DLC. EA did similar with Dead Space 2. Other publishers have been doing similar as well.
While publishers and console makers have to keep things open for a more casual game buying audience, they also have to realize the core and hardcore markets are the early adopters of games and consoles. It's a tough balance, but everyone seems to be fucking it up at every given chance.