I think I understand now...
Sorry for going all Dr Phil on you, but it sounds like you are going to have to man up with this girl. By not being honest with her and dragging this out you are only making things worse if she has feelings for. Really if you keep going like this you are the one "playing the game hard".
Who knows what can happen if two people are actually honest with each other and communicate....
Just to clarify - the friend is a different person to the new person in this relationship situation. I mustn't have made it clear because everyone got confused
I agree with what you say but have you ever tried having an honest heart to heart communication across the Internet with someone you met on a Cam site who
a)probably is only interested in your money (thats why she is on the site) and in which case may never be totally honest with you
b) (variant on a) may want a long term commitment but on the basis of a power imbalance and escape
c) may be a professional expert at relationship fantasy which you have also been doing (since that is part of the game) - even as a psych its hard to tell what is real sometimes (especially across the internet)
d) is very jealous when you don't message back (probably because of a or b and she is worried she will lose you, but could really be jealous because its real or because its part of the relationship fantasy to be jealous)
e) who you really like and don't want to tell them that it was all just fantasy (except for the really liking bit)
f) is either genuine or a really good pro.
g) whenever you try to discuss complications with the situation gets very upset
h) when you aren't very good at telling people things that may hurt them
i) and the very small chance that what you both feel is real but you have no way of knowing
Its just like real life trying to end something with someone you care about and don't want to hurt, with the added complications of a-i above
Oh, and I forgot say you have considerable knowledge of each other's lives and contact information due to c above and hope that each of you will act appropritly post relationship
best
ACG