Good to see someone unfroze Maddox and released him from his 2002 cryonic time capsule to address this important issue, if only because it gives me the opportunity to kill yet another thread about comics with an over-worded geekout. I apologize for this in advance.
Maddox brings up some interesting points, but I have to say, you can't play the "context is everything" gambit with the "it's these critics who have dirty minds" card in defense of Milo Manara. Contextually, Manara was hired for the sexy, plain and simple. That's what Manara does. He gives his "Manara Girl" treatment to characters, and ensures that they're dripping with sexuality. Those forty award-winning years that comprises Manara's career has been about as heavily steeped in erotic work as one can get without being outright called a pornographer. This is the guy behind such smutty classics as
Click and
Butterscotch. Hell, even his tame stuff, like
Indian Summer, features pretty graphic scenes of
native-on-puritan sexual assault and
sexy washtub incest. And when he does work for folks like Marvel, what we end up with is
page after page of suggestive contortions and parted, bee-stung lips. The guy knows what he's doing. The guys who hire him know what he's doing. In fact, they're counting on him to do it.
And I say that with nothing but love in my heart for Milo Manara.
Superheroes are a weird genre, and the relationship (in the U.S. especially) between superheroes and comics has made for even weirder weirdness. As far as I can tell, this is a prime example of true fetishization, which, as I'd put it in
the sexy comics thread, has a lot to do with poorly-camouflaged sexual repression, generally trading cinematic violence for sex. Manara (and by extension, Maddox) has it right when he claims that what we've got is a bunch of naked superheroes running around, punching through walls. And I do think that superheroes, as they stand, are mostly designed to appeal to young males. It's pretty well-worn territory to point out that, while females in superhero comics are often objectified, males in superhero comics are idealized. So, while the image that Maddox points out, where Spider-Man is taking on the exact same pose as Spider-Woman had, the context is different. And, of course, context is everything. While I think that it's perfectly reasonable to make the argument that both images could be considered sexually-charged in their own way, Spider-Man isn't being sexualized in the same manner as Spider-Woman. Spider-Man is what the male reader wants to be, and Spider-Woman is what male readers want to have.
To all that, I say "whatever." If superhero comics are all meant to appeal to the sexy power fantasies of young men, then so be it. People keep bringing up this information that oh-so-many women are now into comics, and yes, I do believe that. The 47% that Maddox quoted is a perfectly feasible amount. It should be pointed out, though, that the 47% that he's quoting is taken from
the findings of a guy who crunched some numbers of Facebook analytics derived from some general terms, such as "manga," "graphic novel" and "comic". He also got something like 36% when he looked for names of specific characters or companies, but that doesn't necessarily mean that women are reading superhero books. Given the massive successes of big-budget blockbuster superhero movies, these characters and these companies have become a part of the general cultural lexicon, and that means that one no longer needs to be a reader of
Batman or
Avengers books to be fans of Batman or the Avengers.
In fact, it is a subject within the superhero comics community that is often discussed that, based upon what retailers are saying, superhero movies do not actually provide significant crossover boosts in the sales of superhero comics. The reports from comic retailers is that these new movie-fed fans are far more inclined to buy up merchandising that features their favorite characters than they are willing to take up reading comics. In a nutshell: watching the movies and television shows, and wearing the t-shirts is enough for a lot of people.
What this means is that it would take a whole lot of massaging of the numbers to even get a 2:1 male:female ratio of superhero comics readers. And other numbers support that. A couple years back, when DC launched its New 52 books, they did a major survey through Nielson (the TV ratings folk.) It was a wide-ranging survey, drawing respondents from e-mail, in-store, and online sources.
The finding was that 93% of the respondents were male, and 50% of them were under the age of 34. (The essay from the Mary Sue that has cited this info is also a pretty good criticism of the Big Two's insistence on sticking only to that demographic, despite the fact that it's doing them no good.) Results from other polls conducted over the years back that data up. Polling data consistently puts female readership of superhero comics at between 5% and 10%, again supporting the idea that a person who is a fan of a superhero -- especially one that has appeared in a successful movie franchise -- is not the same as a person who is a fan of superhero comic books.
So then, the natural question is if practically half of all comic readers are women, but they don't read superhero comics, what are they reading? The answer is simple: they read everything but superhero comics. In a market that now includes myriad sources of comics, like webcomics, manga, and graphic novels, women (and everyone else) are free to choose what kinds of comics they want to read. And it should be telling to everyone who doesn't really have much of an agenda that women in general just don't really seem all that interested in superheroes.
An interesting bit of anecdotal evidence to that is the fact that, while superhero movies don't move superhero books, comics retailers report that non-superhero movies based on comics do often result in sales increases in their corresponding comic books. When movies like
Sin City,
300, or
Hellboy, and tv shows like
Buffy the Vampire Slayer and
The Walking Dead come out, those sorts of properties seem to have a greater propensity to create fans who seek out the comic titles, as well. On a personal note, when
Scott Pilgrim vs. the World came out, I went to see it with half a dozen excited 20-year-old girls, and the theater was full of the same.
My takeaway from all of this comes in two parts:
First, all of this goes to show that we need to stop treating "superheroes" and "comics" as interchangeable terms. It's simply not the case anymore. Superheroes can be found in everything these days, and not just in comics. Conversely, comics are incredibly wide and deep in what sorts of stories they tell, and that width and depth are only increasing with time. Superheroes and comics no longer live in symbiosis the way they did twenty years ago, and we need to stop acting as though they do.
Second, and I think more importantly, and controversially, I'm sure -- especially since this is something that is rarely, if ever, stated when addressing the issue of increasing audience bases -- superhero books should be allowed to remain the fetishized adolescent male power fantasies they've always been. Letting the boys have a Spider-Woman with an ass that won't quit isn't evidence of all that's wrong with comics. Expansion and inclusion is happening; it's just happening in directions that move away from superheroes. So, with that in mind why can't boys have a place like this in their fantasy life to escape to? Can't superhero comics be the Arnold Schwarzenegger movie or the rap video of this particular creative medium?
Over the past several weeks, the same sort of numbers have been popping up in regards to the traditionally-male-dominated geek pastimes that I personally love. All evidence shows that geek girls have risen. Half of all roleplayers are women, half of all video gamers are women, and half of all comic readers are women. Go to any con, and see it for yourself. Ladies are into this shit, and that's awesome! However, as I hope I've adequately pointed out, ladies don't have to be into the same things guys are into in order to be part of the subculture. These constant controversies that essentially boil down to people wanting to dismantle the stuff that already exists in the name of inclusion are kind of awful. Why do we have to try to shoehorn a female readership into superhero comics, when it's abundantly apparent that, when given the choice, they'd rather look at non-superhero comics or no comics at all? And, in trying to force superhero fare into expanding its audience, why is it necessary to undo the stuff that does appeal to boys and young men? Now that girls are in the clubhouse, it automatically means that boys can't do what they want? That doesn't seem particularly fair to me.
When people post rants about how terrible Manara's Spider-Woman is, and even go so far as to
post corrections of his (and Land's) drawing to make it more "realistic," I think it really misses the mark. People shouldn't be getting pissed that women in comics aimed at boys are sexy, even when they are incredibly sexy. And we shouldn't take critiques that are actually more along the lines of "this is what appeals to me" to mean "this is more real or more correct." I feel as though, if women were really terribly concerned over the inclusiveness or the depiction of females in superhero comics, and not out for just a bit of knee-jerk bandwagoning for pageviews now and again, they'd be taking it upon themselves to make the superhero comics that they want to see. Marvel and DC don't have a duopoly on the superhero concept, after all. Women are allowed to invent their own. And fan work is also pretty well encouraged within comics. So, there's no excuses from women, really. If half of all comics readers are women, the force of popular movement is already in their hands. In cartooning, as with most creative endeavors, if you can't find the work you want, you make the work you want. Someone with the skills to effectively apply their womanly sensibilities to Supergirl or Electra or whomever would likely get noticed and applauded. Then, I suppose, this movement people keep crying for could well be afoot. But women are already making the work they want, and it truly seems that, under scrutiny, despite protests to the contrary, what women want is not superheroes. So let teenaged boys have them; they need them.