How do you know when a new webcam site sucks at making an offer for models or members? The same way B2B marketers suck, and I will show you why, step by step.
Ready?
I received the following CRM pop up from another forum yesterday:
"Hey there, it's ___, Senior Model Support Officer at _____
Ready to discover the game-changer in the camming world?
That's right! Say goodbye to those meager earnings and hello to a platform that truly values your talent and dedication.
Here's What Set Us Apart:
Highest Earnings:
Enjoy the highest rates in the industry of ____ per token for direct traffic, and ____ per token
for affiliate traffic.
High Quality Streaming:
Our state-of-the-art streaming technology ensures flawless, HD streams that captivate your audience
Interactive fun with _________
Engage your viewers like never before with our integration of ____ toys, leading to bigger tips and electrifying experience for everyone involved.
Dedicated Model Support:
From technical assistance to guidance on maximizing your earnings, our dedicated support is here to help you every step of the way"
Okay, so years in marketing taught to spot fluff, these guys might actually be good, but they fucking focus on features, not benefits. They also use farfetched promises like an "electrifying experience to everyone involved" (not really recommended, especially with liquids and lubricants all around).
Now imagine yourself trying to tap into pain points of models. For a moment stop being company-centric.
Take a deep breath, here we go. Here are the completely non-special benefits I would shout out:
1. Seamless sign up and verification process. We can process in multiple languages and around the clock.
2. High quality traffic and low-churn members. We are not piggy backing on models to bring in their brand and followers, we also put in the effort.
3. Dedicated support teams and channels with efficient data insights.
4. Clear and easy to understand revenue structure
5. Body positivity, diversity and inclusive culture on the platform.
6. Global and flexible payout options.
7. Continuous DMCA and content piracy protection.
Now, I'm not a model, nor an industry expert, but years of dealing with fluff on paid campaigns taught me a thing or two.
Which version would make the most sense to you?
Feel free to roast me y'all