Things I generally look for:
Twitter link.
Amazon Wishlist
Link to your webpage.
Details and costs of any of the following:
Videos you have for sale.
If you do custom videos.
Picture sets.
Any special events (including raffles).
Any games you may play in your room.
If you skype and any price breaks on various time allotments.
If you DON'T do skypes, groups or privates, say that too.
General Info about you and your room is nice too. Doesn't have to be long. If you're into lighthearted joking around, that would be nice to know. If you more serious about just doing shows, say that. Maybe highlight anything that would be out of the norm for an average room: tarot, gambling, spankings, domination... the list goes on.
Also in this section put a list of things you are into, hobbies, movies, books. Anything that we might have in common helps to strike up a conversation. So just list whatever you happen to like to talk about.
If you regularly play a game or do a show that involves a lot of different tips to control activities, definitely put the rules on the profile. I'm thinking of Hitachi or Sybian shows where 10 speeds up, 15 slows down, 20 for rotate, 50 for mute, 75 for crank, 100 for reset, 500 cum now, 1000 for adding 10 minutes... I've seen some with over 20 different actions. Put that shit in a graphic on your profile, it's far too long for a topic and it's annoying to have some premium keep on posting the rules. Far easier just to have 'Rules On Profile' in your topic.
And this is probably the most important. Put a picture of your face somewhere on your profile!!! I can not tell you how many times I've gone into a new room and for a really long time all the model is showing is her ass or boobs or anything but her face. Then she logs off and I have no freaking clue what she even looks like. Go to her profile and it's all pictures from the neck down. I won't even recognize her the next time she gets on cam. It's like she's in the witness protection program or something. I know I can add her to my friends list but then when she is on I look at the name, pop up the room and wonder why the hell she's in my list since I have no clue who she is. Put a head-shot on the profile.
Finally, I know I'm going to upset a lot of models with this one and many may disagree. Most of the fancy graphics that so much time is spent on creating are really not needed. They may look great and you're really proud of your achievement but the truth is most of them are really hard to read. If you put text on almost any picture, someplace in that graphic the contrast between text and background is going to make it more difficult to read. Here's a secret: I have never once gone to a profile just to look at fancy graphics, nor have I ever gone back because they were there. They add nothing in my opinion. I only go to profiles to look at information about the model (or post a message), once that is done I don't need to go back unless I need to refresh my memory, or catch up on some new information.
So honestly if you were to make a simple rectangle with a light neutral color (tan, beige, sand, ecru...there's a reason apartments paint walls these colors. They don't annoy the most people!). Then put your text in black color on that. Choose two fonts, one for the header and any main categories and another for the body. Then one font size for most text and up it ONE size for the header. Done. Easy to read, conveys information and doesn't put eye-strain on us old fogies with glasses. Oh, and don't do black background with white text. That causes more eye strain than anything.
