I try to tweet everyday, sometimes just sharing music I'm listening to getting ready, my schedule or responding to other tweets be it sex workers, customers, other followers that catch my eye. Also sex work organisations. I look out for other performers, sex workers, retweet and they retweet me. One guy who's following me has a good morning tweet every day, I usually reply with good morning and a few words. When I finish online I often share chill out music, just thanks for a good day, sometimes a yoga video I've done.
Does it work, I don't know but Twitter is mentioned by RL clients. Also helps that AW tweets when I log on to their cam system, phone chat system and other activity on AW generates an automatic tweet e.g. gallery or movie purchases, and of a phone or cam private. I'm not difficult to find on Twitter, you could have a look at my account - I did exactly that to well know performers. See what they are doing, then make your own style. BTW I'm not saying I'm well known.
I attended a couple of the SM Tea Time events this may sound odd bu during the webinar I was busy grabbing names looking up people on twitter and following them. One of the TT webinar speakers was a top UK performer, I took away lots of tips from her re performing on cam but also about twitter and from her twitter feed. I am still not where I want to be hourly, but I know my perfomance skills have grown, use of technology has grown and I really, really enjoy performing.
Back to twitter I hated twitter at first it was a way for TW to contact me without phoning or using an email address, attracted the wrong type who rarely went ahead with anything. By the time of the 2020 lockdown a few of us formed a little gang who would check in on each other on twitter every day, it was really supportive. That group has changed but I have changed, I now have a BDSM account and BDSM and kink followers some realise it's the same person, some do not. The accounts are not totally different, part of my name is in both and photos on there are used for both my main account as well as my BDSM side.
I guess my advice is find out how you can use it and enjoy it.