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I've been trying to experiment with different types of shows and apps and bots every night and making notes on how successful they are. What I have found works the best for me personally, at least so far, is to stand up and dance/ feel myself up to get people into my room. To get people to start tipping, I'll talk about items on my tip menu, remind people about the countdown if there's one going on, or do super quick flashes that lead people to tip for longer ones. The app that works best for me is the keep it going tip jar. That one always keeps the tips rolling in.
I would definitely suggest trying new things out and making detailed notes of how you did that night. That's the easiest way to see if something is effective or not. Focus on doing shows that bring in the most tips, not necessarily the most traffic, as having a lot of people in your room often doesn't correlate with the most tips. I've had 200 people in my room with 1 person tipping small amounts, and I've had 50 people in my room with 4-5 decent tippers.
Of course, this is from a female cam model perspective, and there will definitely be differences between how male and female models find success.