what you didn't seem to notice was instead of applying the discount to the "retail" price, they increase the retail price by whatever the discount is. so ofc it's going to show are getting the whatever % off, but the reality is if you buy whatever toy at 20% off or 90% off you still pay basically the same price (it varies by a couple of dollars, also location will change the price by a couple of dollars too). is a retail price even a retail price if it's never retailed for that price
the official lovense store sells the lush 3 for $129 (it's normal for a retailer to charge more on Amazon to make up for additional fees that Amazon is charging) and that's the regular price, no discount, if the "retail price" was $200+ like they claim on their site now (it will proberly change after the promotion ends) why would they take such a loss having the regular Amazon price $70+ lower and pay Amazon the additional fees.
the older gen toys are the only ones that do seem to have a price lower than normal, which would make sense since they proberly want to get rid of that old stock.
All male toys are also "discounted" by the same rate (I havnt checked the % but it looks to be about the same).