I don't do live cam nearly as much these days, but when I do it's in these clubs:
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The top one includes the recordings of any of the bad karaoke songs I do, but I also use it to sneak away into club show to do the more embarrassing or laid back karaoke sessions with those who actually like to participate.
(Let's face it not everyone who comes to my room for my tiddies wants to hear me belt out my rendition of Toto's "Africa" or System of a Down's "Aerials"! I'll save that for the hardcore fans of my vocal stylings lol)
The bottom one I keep hidden until I need to use it, that way the club is already set and ready to go. The image is always vague wording, and I just update the text on the right to describe what I plan to do in the show, if it's a dildo show or an oil show, etc.
Sometimes I plan them ahead of time and allow people days or hours in advance to buy in, but I've done them on a whim as well. While you're in the show, your room is still live and visible to new people who enter, but they'll be met with the screen showing that you're in a club show and they can join X Y Z clubs in order to view the show.
I love that I also have the ability to send out vouchers right before a show, mainly to those who have already been tipping that night and deserve to be part of the show.