Changing how I do SnapChat - need advice!

[Picnic]

Hey guys and gals!
Back in January I got my first smart phone & hopped on the SnapChat band wagon.
At the time I thought, "I'll just offer it for xxx tokens with no expiration, and raise the price as I get more followers."
Fast forward to almost a year later and I'm sort of regretting that decision!

As most of you know, SnapChat doesn't have a "select all" button when it comes to sending out Snaps. Although you have the "story" feature to use, it's a little less personal/people forget to check it. I send out A LOT of Snaps every day and checking off all those names is extremely time consuming.
There's also tons of people on my SC who don't appear to visit my room anymore (or perhaps aren't even on MFC anymore) and I'd rather not have them on my friends list. I've done the whole "hey, if you don't respond to this snapchat message I'm deleting you!" business but it gets tiring.

SO! I've been thinking about making a members club, where you tip xxx to join & get all kinds of benefits - including "lifetime" SnapChat. I would also offer monthly adds for xxx tokens.

Problem is, I feel this might be unfair to some people. I can think of a couple members who saved up for a while to get added to my SC, thinking "oh, I'll have it forever!"

I was thinking about making an announcement about the change, and giving my members 1 more month of my Snaps before doing the monthly/members lifetime thing.

I wanted some of your thoughts - both on models and members sides- about the most logical steps to take in this situation. Or, if any models have been in a similar situation, how did you handle it?

Feedback is much appreciated! Thanks, everyone.

 

[DrLense]

As a member, I would think it fair for you to make changes to how your SC works and what members receive for the price they have paid, and the price they will pay in the future.

It sounds like you're providing plenty of notice and doing everything you can to notify the members of the change of terms. That seems really reasonable and fair.

If you're still worried about some of the regulars who saved up for a long time to get your SC, maybe you could provide a special thank you and 'exit package' for your current SC users, for instance, a series of photos sent to their email, a small thank you video with an explanation of why the SC conditions are changing etc.

SC for life is very generous and a huge responsibility on the part of the model. I would imagine that most reasonable members would understand that managing SC for life is really untenable for the model and thus would not feel cheated if and when you make the change.

Best of luck with it.

 

[mynameisbob84]

How many members have tipped for "lifetime" Snaps so far? If it's too many to realistically contact them all individually and let them know about the change in terms, maybe you could have something up on your profile explaining the situation, and direct people there via Twitter maybe.

If you were to do a "if you've paid for my SnapChat and want to remain on it, please contact me and let me know by ________ otherwise, due to reasons a, b and c, you will be removed from my list" PSA, then it's fair to assume that those who aren't bothered enough to get back to you likely aren't going to miss it, and it'll mean less boxes to tick when you send out Snaps.

I think, personally, if you have members who tipped for your SnapChat, enjoy your SnapChat, and want to remain on your SnapChat (and have told you as much), it would be a tad harsh to remove them from your list, seeing as they've paid for the service and are making use of it. :twocents-02cents:

 

[UncleThursday]

You could always post most of the stuff to the My Story part. Anyone with your Snapchat ID will see it in their My Story section, without you having to individually send them out. Maybe just make one snap you send out that says "check my story for more!" or something.

Some people don't know much about the My Story part, but it makes it easier than sending out snaps and selecting everyone every day. Plus, My Story can be re-viewed over a 24 hour period.

 

[JoleneBrody]

I would highly discourage deleting anyone who you know is still alive and paid for snapchat for life... that is a very distinct perk.
If you delete those people now and change the terms on THEM you will be removing a lot of trust from yourself. You will be backing out on an agreement and your word.

HOWEVER! There is nothing to stop you from changing how you deal with things going forward for new members. You could edit the old lifetimers display names with something special to make sure they are never accidentally deleted with your new change. Do one last final cleaning of the house message (respond if you are still alive or be deleted) and then carry on from there as you feel necessary.
Changing the term on your existing members however is a move I would strongly suggest again, from a business moral standpoint.

I don't think for one second if you changed the term on your SnapChat to only posting to story until SnapChat adds a select all button, that anyone would complain though... if you wanted to keep doing lifetime. Most reasonable snapchatters know it's an issue.

 

[Picnic]

Been thinking about this all day. Jolene, you're a wonderful business woman and I highly respect your view point on the matter. I think people who tipped for it/are still very active should definitely be "grandfathered" in, so to speak. It may be time to change things up, there are definitely people who deserve not to get deleted.

Did a quick cleaning/"are you still alive?" snap session today. Noticed a handful of people had deleted me, and possibly did a while ago. Some people opened said snap, but didn't respond with confirmation that they wanted to stay on my list. I suppose if these people were to come to my room and be all, "what happened??" I'd add them back (maybe ask for a small token fee), otherwise I'll assume they don't care.

Thanks for your input, everyone. It's been helpful to get an array of perspectives.

 

[LaceyRoyce]

I texted you about this but just to post my thoughts publically:

My advice if you find yourself in a situation where you need to make a change to a 'forever' perk is to offer credit to that amount back. So if they paid 200tks to get forever snapchat and you're now changing that - either grandfather them in OR give them notice that its changing and credit them 200tks.

This has worked for me in the past with something other than snapchat.

I'm curious would members have any issue with this? What do you guys think?

 

[DuoShi]

I texted you about this but just to post my thoughts publically:

My advice if you find yourself in a situation where you need to make a change to a 'forever' perk is to offer credit to that amount back. So if they paid 200tks to get forever snapchat and you're now changing that - either grandfather them in OR give them notice that its changing and credit them 200tks.

This has worked for me in the past with something other than snapchat.

I'm curious would members have any issue with this? What do you guys think?

Is this credit you're referring to applied to future snapchat purchases or just in general?

 

[LaceyRoyce]

I texted you about this but just to post my thoughts publically:

My advice if you find yourself in a situation where you need to make a change to a 'forever' perk is to offer credit to that amount back. So if they paid 200tks to get forever snapchat and you're now changing that - either grandfather them in OR give them notice that its changing and credit them 200tks.

This has worked for me in the past with something other than snapchat.

I'm curious would members have any issue with this? What do you guys think?

Is this credit you're referring to applied to future snapchat purchases or just in general?

I would personally make it for anything they wanted.. vids etc. I'd probably stipulate that it didn't count to countdowns (since their first tip would have presumably been for a count down)

 

[Leon_Omega]

I texted you about this but just to post my thoughts publically:

My advice if you find yourself in a situation where you need to make a change to a 'forever' perk is to offer credit to that amount back. So if they paid 200tks to get forever snapchat and you're now changing that - either grandfather them in OR give them notice that its changing and credit them 200tks.

This has worked for me in the past with something other than snapchat.

I'm curious would members have any issue with this? What do you guys think?

I'm always aware that things may change down the line, so I'll definitely understand if, for instance, a deal like this Snapchat one would be retooled (although I'd rather we mount an assault on Snapchat's HQ so we can force them to put in a groups function). Grandfathering in or offering credit as a refund if they ask for it seem lke great ways to handle this.

 

[DuoShi]

I texted you about this but just to post my thoughts publically:

My advice if you find yourself in a situation where you need to make a change to a 'forever' perk is to offer credit to that amount back. So if they paid 200tks to get forever snapchat and you're now changing that - either grandfather them in OR give them notice that its changing and credit them 200tks.

This has worked for me in the past with something other than snapchat.

I'm curious would members have any issue with this? What do you guys think?

Is this credit you're referring to applied to future snapchat purchases or just in general?

I would personally make it for anything they wanted.. vids etc. I'd probably stipulate that it didn't count to countdowns (since their first tip would have presumably been for a count down)

That makes sense. I'd probably not have any issues anyway, but I'd be less likely to have an issue if I can apply the credit to a video rather than Snapchat again. So, that works.

 

[Albert_1]

Defiantly agree with grandfathering in the people who already payed and want to keep it. You said you're thinking of offering a club with other perks, they shouldn't get whatever those are unless they pay the new price.